As one of the oldest, continuously running icons, Doraemon is a recognizable character in this contemporary generation. Nobita, the show's protagonist, is a break from other characters typically portrayed as special or extraordinary, and this portrayal has been seen as reasons of its appeal as well as the contrary: especially in the United States.
ESP Guitars, have made several Doraemon guitars aimed at Children.[29][30]
In late 2011, Shogakukan and Toyota joined forces to create a series of live-action commercials as part of Toyota's ReBorn ad campaign. The commercials depict the characters nearly 20 years older. Hollywood actor Jean Reno plays Doraemon.
Doraemon has become a prevalent part of popular culture in Japan. Newspapers also regularly make references to Doraemon and his pocket as something with the ability to satisfy all wishes. Other characters in the series are also referenced frequently on TV shows if their cast resembles them.
Doraemon appears in appeals for charity. TV Asahi launched the Doraemon Fund charity fund to raise money for natural disasters.
Doraemon, Nobita, and the other characters also appear in various educational manga.[33][34] Doraemon is also mentioned in several anime and manga by other manga artists.[citation needed]
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